Email Marketing Works, When Done Properly
In acknowledging email’s very impressive 40 to 1 return on investment, the Direct Marketing Association indicated that, when done properly, email ROI outperforms all the other direct marketing channels examined in their study.
Of course, the operative words are “when done properly“. Achieving optimal results requires knowledge and experience, planning, and the ability to measure and interpret results. That’s where Growth Marketing shines.
We go to work for your business or organization on building and segmenting your email opt-in lists, developing high performance content, increasing the deliverability of your messages, analyzing marketing metrics and, if appropriate, integrating email with social media and mobile.
It’s also paramount to open rates that your brand considers the importance of gaining permission to send emails to your list, and you build your list organically from the subscribers you already have or attract new leads from your website or external advertising. Permission-based email campaigns are the more effective, legitimate way to go that will keep your spam complaints low and your brand growing.